During a break from around-the-clock Kickstarter campaigning, I decided to continue my Graal-like quest for elegant capri pants, which are impossible to find this summer in Paris. Every clothing retailer seemingly wants to dress me in tiny shorts – which the Jane Austen in me finds absolutely inappropriate. And so I visited the GAP website. I didn’t find the elegant, modest pants I was looking for. What I found instead was a blatant Photoshop #FAIL.
The homepage of the GAP has a slideshow, showcasing new products: one slide features the kids collection, while the other shows an African American model in her 20s, showing off the women’s summer collection.
My immediate thoughts: that is so cool that the GAP is using an African American model… and wow her face hasn’t been airbrushed. I can see lines on her forehead and skin pores. That’s so forward thinking of them!!! YAY for change in a good direction!
Well, the good thoughts lasted about 10 seconds. Because when I clicked on the button “WOMEN” in the menu, I came upon the same photo. This time the model’s face was airbrushed.
See for yourselves:
#1 – the side-by-side comparison
Looking closely at this, I wonder if the airbrushed photo on the left has had yet another subtle modification: is the skin tone slightly lighter, too?
#2 – Animated GIF
Speaking of other examples of Photoshop Phoniness, the blog Beauty Redefined has an astounding gallery on Facebook, showing shocking examples of “disconnect” between the real life images of celebrities, and airbrushed photos of them. Click here to see the photo gallery.
Our Kickstarter campaign is going strong – we have reached over $19,000 in funding – but we need your support in order to reach 100% of our funding goal. Unless we do so by August 5th, we’ll lose all the pledges made so far. Please chip in or post the link to our Kickstarter page on your Facebook wall.