What We’re Reading

Posted by | November 13, 2011 | body, print, research, women's magazines | One Comment
What We're Reading | The Illusionists

Adweek: “Another Fashion Ad Banned Because of a Too-Skinny Model

“Britain’s Ad Standards Authority just put the axe to a Drop Dead clothing ad because of a complaint that the model was too skinny. The ASA agreed that it was “socially irresponsible” to use a model whose bone structure is more prominent than what she’s wearing.” (read more…)

Jezebel: “Freshmen 15 Doesn’t Exist, Was Invented By Seventeen

“According to WebMD Health News, they found that despite the constant warnings college students hear about weight gain, only 1 in 10 freshmen put on 15 pounds. [...] Often it’s unclear where people pick up incorrect information about health, but this time the doctors were able to pinpoint the place where the lie got started: A 1989 issue of Seventeen magazine. The line ‘FIGHTING THE FRESHMAN 15′ appears on the August 1989 issue, making it one of the most damaging cover lies of all time.” (read more)

The Daily Mail: “Japanese cosmetic trend for ‘sexy’ child-like look fuels demand for CROOKED teeth

“Japanese women are going gaga for a crowded, crooked-toothed smile with accentuated canine teeth, known as the ‘yaeba’ look.” (read more)

Adios Barbie: “Beauty and the Double Standard of Aging

“Women’s faces are important and valorized for only one thing: girlish beauty. Men’s faces, on the other hand, are notable for being interesting, weird, wizened, humorous, and more.” (read more)

Beauty Redefined: “Victoria’s Dirty Little Secret

“Back in the day, VS executives were quoted saying, “We represent beauty and artwork. We’re not as explicit or cheesy as Frederick’s of Hollywood,” which is a sneaky way of presenting themselves as “safe” and non-pornographic in an artistic sort of way. The ONLY scholarly analysis of VS’s ads took place in the late ’90s, when feminist scholar Jane Juffer claimed the company was distributing pornography into homes, doctor’s offices, and mall storefronts all while claiming to be selling “decorous products in a Victorian manner…” (read more)

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