Newspapers and Ads Extol the Virtues of Housework: Shed Pounds, Beat Breast Cancer
The other day, while reading the homepage of Corriere della Sera (one of Italy’s oldest and most respected newspapers), a …
Actress Ashley Judd Speaks Up Against Objectification
Actress Ashley Judd recently spoke up against objectification and the scrutiny over women’s bodies.
The Gendered Advertising Remixer
“Fair-use remix video can be a fantastic way to combine critical media literacy, technical skills and creative play to help youth understand, deconstruct and remix mass media messages about gender roles.” – Jonathan McIntosh
10-Year-Old Girl vs. LEGO
A letter from Callie, age 10, to Lego Company.
Once Upon a Time: Strong, Successful Women in TV Ads
In the early 1990s many beauty commercials featured strong, confident businesswomen. The underlying message: this shampoo can help you reach peak performance. Today the message is quite different…
The Orangina Saga Continues…
When the small Orangina bottle landed on my table I immediately smiled. It was exactly what I was expecting. Or maybe better. Because the bottle carried on the brand’s hypersexualized-wild animals theme. Here it is in all its glory:
Badvertising in Paris: Orangina Strikes Again
Look what I found yesterday in my neighborhood: an impossibly sexist ad from the soft drinks company Orangina that goes straight into my Badvertising Hall of Fame (or shall I rather call it Hall of Shame?)

















