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Kinds of Information We Collect
We may collect information that you voluntarily give us, as well as location-based information and site visitorship data as described below.
Personally Identifiable Information
In order to take advantage of certain features, you may be asked to provide personally identifiable information about you that would enable us to contact you directly. Personally identifiable information includes your e-mail address, name, location, or persistent identifier (such as a customer number held in a cookie) which is associated with personally identifiable information, as well as other information, that you may provide voluntarily. We collect such personally identifiable information that you give us so that we may:
• provide you with information about the Services;
• notify you about new features and products available through the Services;
• respond to your requests for information;
• process contest entries;
• process purchases and payments;
• filter the services and information offered to you; and
• open, maintain and administer user accounts.
We will use the personally identifiable information we collect to provide you with specific information and services that you request, and with additional information and services that may be of interest to you. We may also use the personally identifiable information to analyze and improve your experience using the Services and to customize your experience to match your preferences. By providing personally identifiable information, you fully understand and consent to the collection and processing of such information. To protect your privacy and security, we may also take reasonable steps to verify your identity, such as requiring a password and user ID, before granting access to your data. While we strive to protect our users’ personal information and privacy, we cannot guarantee the security of any information you disclose online, and you do so at your own risk.
We may also collect non-personal information, such as your IP address and use ‘cookies’. The information obtained from collecting IP addresses and using ‘cookies’ is not personal information about you. For more information, please read the section on Site Visitorship Data below.
We may collect information relating to your general location based on (1) information you manually provide, (2) the IP address of your network connected device, (3) Global Positioning System (GPS) information sent to us by your GPS-enabled device, and (4) the proximity of your computer, tablet, mobile wireless device, personal digital assistant, personal communication system, or other communications device (your “Personal Communication Device”) to the nearest radio tower or cell site. We may also be able to detect when your Personal Communication Device is activated as well as when and how you are using it. TheIllusionists.org may collect data to verify the information you provide manually and to provide you with location-based content and advertising. We may associate Personally Identifiable Information with location-based information provided by you and your Personal Communication Device for our internal use and to improve your experience with the Services.
Site Visitorship Data
Site visitorship data is information about the way a website is used that is not associated with an individual’s identity. We use anonymous data regarding online behavior to better understand how people use our Services. To that end, we may use aggregated, anonymous online traffic behavior along with information from third parties to track usage trends and thereby improve the Services. The kind of information we may collect includes:
• the date and time you use the Services;
• your Internet service provider, mobile carrier, or data services provider;
• your Internet Protocol (IP) address;
• the pages you visit;
• the links you click;
• the features used;
• how and when you interact with the Services;
• the content, images and advertisements you select; and
• how you arrived at the Website and where you go when you leave.
Most site visitorship data is collected using data collection tools such as web beacons, cookies, embedded web links and other software (together, “Data Collection Tools”). Data Collection Tools are typically small data files or software that are sent to your browser and stored on your computer’s or mobile device’s hard drive. Most browsers and display software can be set to inform you when Data Collection Tools are being used or other tracking software is being sent to your computer or Personal Communication Device. They also provide you with the option of refusing such Data Collection Tools. However, refusing to allow the use of Data Collection Tools may, in some cases, preclude you from using, or negatively impact the display or function of, certain areas or features.
Disclosure of Information
We will not sell, trade, or otherwise release any personally identifiable information to third parties, not including wholly-owned subsidiaries and affiliates under common ownership or control, without your consent except as follows below. You hereby authorize us to use your personally identifiable information as follows:
By providing us your personally identifiable information you grant TheIllusionists.org the right to use such information to provide you content and services, and for the benefit of TheIllusionists.org without restrictions; personally identifiable information may be used for research and analysis, content, product and site development, and other proprietary uses.