The Illusionists is a powerful documentary about the globalization of beauty and the dark side of advertising.

Sex sells. What sells even more? Insecurity. Multi-billion dollar industries saturate our lives with images of unattainable beauty, exporting body hatred from New York to Beirut to Tokyo. Their target? Women, and increasingly men and children. The Illusionists turns the mirror on media, exposing the absurd, sometimes humorous, and shocking images that seek to enslave us.

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Praise for The Illusionists

The Illusionists is a game changer, opening up the body image conversation to a world wide audience.

Brian CubanAuthor of "Shattered Image: My Triumph Over Body Dysmorphic Disorder"

The Illusionists teases apart complex ideas about power, consumerism and beauty, and leaves the viewer feeling enlightened and ready to make change.

Claire MyskoCEO at the National Eating Disorders Association

The Illusionists builds upon Jean Kilbourne’s pioneering work and offers a brilliant — and much-needed — analysis of advertising at a global level.

Denise H. Sutton, PhDAuthor of "Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing"

The Illusionists is a reality-check for all of us who buy things or do things to ourselves to look or feel better. Elena Rossini very honestly shows how the cosmetic industry targets women and now men. Rossini masterfully reveals that the problem isn't a specific person, product or company. What's the problem? You'll be stunned at the answer and the ultimate target.

Kai JacksonJournalist, filmmaker – Baltimore, Maryland

Video: What The Viewers Are Saying

We Believe in Giving Back

Buy The Illusionists from one of the links below and help an amazing organization

The Illusionists is partnering with and supporting The Center for Eating Disorders at Sheppard Pratt – a leading treatment center for eating disorders based in Towson, Maryland – the Greater Los Angeles Chapter of U.N. Women and Beauty Redefined – a wonderful non-profit whose mission is to redefine the meaning and value of beauty in our lives.

When you buy The Illusionists, you are already supporting:
– women filmmakers
– independent films
– a movement advocating for a body image revolution

And now, you can also benefit one of these three incredible organizations.

Here’s how: BUY a digital copy of the film using one of the three buttons below – depending on which organization you want to support. 25% of proceeds will be donated to the group of your choosing. And you know what? You could even give more than the set $8.99 price: VHX allows you to give up to 209 dollars per copy. There’s a scale at the top of the checkout page that you can adjust, after you select BUY.

One last thing: if you want to buy a digital copy of The Illusionists as a gift, simply click on the button “Gift It” and enter the email address of your friend. You can even set a specific date for the delivery.

Previous Screening Partners Have Included