The Illusionists is a powerful documentary about the globalization of beauty and the dark side of advertising.
Sex sells. What sells even more? Insecurity. Multi-billion dollar industries saturate our lives with images of unattainable beauty, exporting body hatred from New York to Beirut to Tokyo. Their target? Women, and increasingly men and children. The Illusionists turns the mirror on media, exposing the absurd, sometimes humorous, and shocking images that seek to enslave us.
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Praise for The Illusionists
The Illusionists is a game changer, opening up the body image conversation to a world wide audience.Brian CubanAuthor of "Shattered Image: My Triumph Over Body Dysmorphic Disorder"
The Illusionists teases apart complex ideas about power, consumerism and beauty, and leaves the viewer feeling enlightened and ready to make change.Claire MyskoCEO at the National Eating Disorders Association
The Illusionists builds upon Jean Kilbourne’s pioneering work and offers a brilliant — and much-needed — analysis of advertising at a global level.Denise H. Sutton, PhDAuthor of "Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing"
The Illusionists is a reality-check for all of us who buy things or do things to ourselves to look or feel better. Elena Rossini very honestly shows how the cosmetic industry targets women and now men. Rossini masterfully reveals that the problem isn't a specific person, product or company. What's the problem? You'll be stunned at the answer and the ultimate target.Kai JacksonJournalist, filmmaker – Baltimore, Maryland