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The Beauty Myth, Male Edition (Welcome Boys!)

By January 30, 2009 No Comments

WebWire: “Clinique Skin Supplies for Men launches new website Cliniqueformen.co.uk

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My favorite product: NEW Age Defense Hydrator SPF 15 (see pic above, link here).

Absolute killer: the male voice-over on Clinique’s website, reciting instructions on how to use it – paraphrasing: “if you want to erase fine lines, apply it every morning.”

Boys, men, welcome to the beauty myth. Enjoy the ride.