This blog has been quiet over the past week because I have been busy filming and taking photos of ads for an upcoming Kickstarter campaign for The Illusionists – a fundraising drive with the aim of financing the filming of interviews in four different countries. But more on that some other time…
Look what I found yesterday in my neighborhood: an impossibly sexist ad from the soft drinks company Orangina that goes straight into my Badvertising Hall of Fame (or shall I rather call it Hall of Shame?)
The giant ad is displayed on two walls of a building, so that is impossible to miss it, if you are driving in either direction. The worst part? The building in question is a junior high school. Yes, a giant cartoonish picture of a semi-naked giraffe deer sitting on the lap of an older man who’s gawking at her breasts is plastered on the outer walls of a Parisian junior high school. Hey, let’s normalize the objectification of women for kids! It’s fun! Mon Dieu. I’m almost tempted to send a letter to Paris mayor Bertrand Delanoë…
I have already written about other examples of badvertising from Orangina, especially their bizarre series showing hypersexualized animals. If you want to revisit my previous post, see: “Badvertising in Paris: The Grades Are In.”
Have you seen this campaign in any other cities/countries?