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What do you do when the home economy is in a slump and sales are stagnating? But of course, expand to foreign markets! New emerging markets = untapped resources.

And so, here we are: Middle Eastern and Chinese women are the next targets of the beauty myth, as beauty companies introduce them to new products, making them understand the capital importance of fighting against – gasp! – evil wrinkles and having glossy hair.

Middle East: “A skincare revolution is launched in Arabia…welcome Pond’s Age Miracle

Most vicious thing about it all: the deception – and the fact a Dubai dermatologist would lie through his teeth. Wonder how much he was paid by Pond’s.

China: “Leo Burnett Elevates Vidal Sassoon in China

Most vicious thing about it all: if the images below are taken from the actual ads, the biggest problem is that not a single model is Chinese. They all look pretty Caucasian to me. And all the chatter about self-empowering women. You are trying to sell shampoo!