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"Snow Queen Palace" from the Early Learning Centre

The UK Telegraph recently ran an article about Pink Stinks, an organization founded by my friends Abi and Emma Moore, that “challenges the culture of pink which invades every aspect of girls’ lives.”

Pink Stinks just launched a campaign against Early Learning Centre, asking the toy retailer to stop pinkification and gender-stereotyping of children’s toys.

Some interesting quotes from the Telegraph article:

The campaign has been backed by Ed Mayo, the former government “consumer tsar” and author of Consumer Kids, How Big Business is Grooming our Children for Profit.

He said: “There may be worse things to worry about, but I feel this colour apartheid is one of the things that sets children on two separate railway tracks. One leads to higher pay, and higher status and one doesn’t.”


“Why on earth do girls need to have a globe in pink?” said Mr Mayo. “Does it ultimately lead to the 15 per cent pay gap suffered by women further down the line?. That’s far too simplistic, but I feel gender roles are becoming polarised far too early on.”

Some fascinating trivia about the color pink and child play:

[B]efore World War II pink was more usually associated with boys, while blue – traditionally the colour of the Virgin Mary – was linked with girls.


The Telegraph: “Pink toys ‘damaging’ for girls” (full article)

Pink Stinks : The Campaign for Real Role Models (official site)

Follow Pinks Stinks on Twitter