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Annals of Badvertising: Does Your Husband Look Younger than You Do?

By April 6, 2010 April 24th, 2011 No Comments

Copywriters have played upon consumers’ fears and anxieties since the early days of advertising. This anti-wrinkle ad from the 1920s invites women over the age of 30 to purchase a cream by Dorothy Gray Salon so that they will “regain their youthful complexion” and win back the love of their otherwise uninterested companions.

The copy plays upon double standards:

Unfair though it may be, the tiny lines, the trace of wrinkles, the loss of skin tone and color, matter very little in the measure of a man’s attractiveness… but they can make a heart-breaking difference in a woman’s.