My friend recently sent me a photo of an ad she found in a Dubai newspaper; it advertises cosmetic surgery procedures in a way that reaffirms one of the effects of globalization: namely, the homogenization of commercial messages around the world.
Yesterday I went on an evening stroll around the Left Bank’s 13th arrondissement. My goal: to take photos of the advertisements displayed on street billboards and at bus stops — and to later analyze them. I have been particularly intrigued by the nature of the ads strewn all around Paris this week, for reasons that you will see below. There are two extremes at play here: a brand has a refreshingly diverse, inclusive attitude, while another indulges in some terrible, terrible badvertising.