Badvertising in Paris: The Grades Are In

By | advertising, badvertising, billboards, hidden propaganda, objectification, print ads, sexism, subliminal advertising | 10 Comments

Yesterday I went on an evening stroll around the Left Bank’s 13th arrondissement. My goal: to take photos of the advertisements displayed on street billboards and at bus stops — and to later analyze them. I have been particularly intrigued by the nature of the ads strewn all around Paris this week, for reasons that you will see below. There are two extremes at play here: a brand has a refreshingly diverse, inclusive attitude, while another indulges in some terrible, terrible badvertising.

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